- GCash and the World Wide Fund for Nature Philippines have planted 4,200 trees to reforest and rehabilitate the Ipo Watershed in Bulacan
- The massive planting program was made possible through the GCash Forest
- Trees like Yakal, Dungon, Bignai, Kupang, Narra, Pagsaingin, and Palosapsis were planted under the partnership
While smartphone users in the Philippines virtually grow a seedling on a mobile app, the company behind it, GCash, and the World Wide Fund for Nature (WWF) Philippines have planted a total of 4,200 trees to reforest and rehabilitate the Ipo Watershed in Bulacan.
GCash users in the country are allowed to grow a seedling out of the “green energy” they collected in every transaction like paying bills, buying a load, or transferring money using the application. The walking activity of the user is also converted into “green energy.”
The “green energy” they gained will then be virtually converted to fund a real seedling that will be planted for the Ipo Watershed.
“What we’re doing here with GCash exemplifies what we stand for in our organization. We believe that every single person has a part to play in conserving and protecting the planet. Every tree planted is thanks to the work of many people coming together for the planet,” said WWF-Philippines Executive Director Joel Palma said during one of the tree planting activities in Ipo Watershed.
It was bared that the WWF-Philippines has been working to reforest and rehabilitate Ipo Watershed since 2016.
According to the WWF, of the 4,200 seedlings, 200 had been planted by GCash users on October 12 as part of a celebratory event while the 4,000 seedlings were planted between October and December by WWF-Philippines and its local partners, with the backing of GCash.
Trees like Yakal, Dungon, Bignai, Kupang, Narra, Pagsaingin, and Palosapsis were planted under the partnership, WWF said.
“GCash Forest aims to empower more Filipinos to take part in environmental efforts through lifestyle changes. By using their phones, they have the power to become everyday green heroes,” GCash President and CEo Anthony Thomas said.
The company is looking to plant 365,000 seedlings across the country, with 120,000 committed to Ipo Watershed.