PH to showcase top halal products like coconuts in the Middle East come December

  • Coconut products will lead the bunch of Filipino halal-certified foods in a food trade show in Dubai in December
  • Various manufacturers and producers will be gathered to complete the Philippine delegation
  • The country’s participation in the 10th staging of the SIAL Middle East will further boost Philippine products in the international market

The Philippines is set to showcase its various halal export products in the Middle East come December with coconut products on the top list.

Image by SIAL Middle East Official via Facebook

Halal coconut products will lead the halal-certified food selections that will be showcased at the 10th edition of SIAL Middle East which will be held at the Abu Dhabi National Exhibition Centre in Dubai from December 9 to 11.

According to a report, the country’s participation in the food trade show is part of its goal to expand halal food exports in the Middle East and North Africa (MENA) region.

“We are gathering a pool of Philippine food producers and manufacturers to bring a diverse selection of distinct, halal-certified Filipino products made from creative recipes and quality ingredients across our regions that bring out unforgettable flavors for the global market,” Abdulgani Macatoman, Undersecretary for Trade Promotions Group of the Department of Trade and Industry (DTI), have disclosed.

The Philippines will showcase products such as fresh and processed fruits and vegetables, seafood products, ethnic and gourmet products, non-alcoholic beverages, confectionery, biscuits and pastries, and many more.

Image by SIAL Middle East Official via Facebook

“We are ramping up the country’s overseas promotion in the MENA region to expand the Philippines’ market reach and influence in the international halal network as the country further asserts itself in the region where there are also a lot of Filipino migrant workers,” Center for International Trade Expositions and Missions (CITEM) Executive Director Pauline Suaco-Juan said.

It was also shared that the DTI will lead the country in the food trade show for the first time. It will lead the Filipino contingent through the CITEM with a goal to bring 10 companies and generate US$ 1.5 million of export sales.

SIAL Middle East 2019 aims to “further strengthen its positioning as a platform to meet quality buyers in a trade business-friendly environment.” Last year, it gathered a total of 1,089 exhibitors and 28,324 trade attendees.