British entrep sells ‘premium’ fresh air for $115 per bottle in China

Image capture from YouTube video by Aethaer

A British entrepreneur made thousands of dollars via selling bottles of British country air to Chinese buyers — and his 580 ml or 20 oz per glass jar air have been flying out the door for a price of $115 or about Php6,000.

According CNN, 27-year-old Leo De Watts’ business appears to be a success as his air farming company Aethaer has sold hundreds of containers of clean breeze, from windswept locations across Britain.

He harvests the fresh air from places such as Dorset, Somerset and Wales at five in the morning. He brings with him empty jars and harvests air in large nets and seals it in the glass jars before shipping it across the world.

“The process involved travelling to some of the most beautiful, pristine areas of countryside, far away from industrial pollutants, motorways and impurities in search of the most immaculate quality of air.”

Image capture from YouTube video by Aethaer

Based on an All That’s Interesting‘s story, De Watts mentioned that he is fully aware that people are paying for his premium air and that his product is like the equivalent of Louis Vuitton or Gucci, and thus isn’t mass marketed.

The entrepreneur, as per Next Shark, said many of his customers request custom air orders.

“Quite often a lot of our orders are bespoke — we have clients who request very particular circumstances for their air. Sometimes we’ll be at the top of a mountain, other times the bottom of a valley.”

The product appeals much in China because pollution has apparently ruined the air in some of its cities; making it nearly impossible to inhale fresh air.

By the way, as a part of his “Chinese New Year Special”, De Watts is selling 15 jars of air for the bargain price of $1,280 or about Php66,200.