Amidst measles outbreak, Facebook considering how to reduce spread of anti-vaccine content

With cases of measles spreading, Facebook said it will try to reduce the spread of misinformation about health, especially vaccinations, on its platform.

Facebook tells USA Today it is looking into making anti-vaccination content less visible and has “taken steps” to reduce false health news but added, “we know we have more to do.”

Image via obamawhitehouse archives

The company has been fighting misinformation on its platform since the 2016 presidential election after fake accounts and news stories aimed at sowing discord among users were discovered.

“We’re currently working with outside experts on additional changes that we’ll be announcing soon,” Andy Stone, a spokesperson for Facebook, said in a statement.

Image via Kurzgesagt – In a Nutshell’ YouTube account

Stone couldn’t comment on exactly how soon those changes would be announced. 

Facebook told Bloomberg this might look like “reducing or removing this type of content from recommendations, including Groups You Should Join, and demoting it in search results, while also ensuring that higher quality and more authoritative information is available.”