- McDonald’s Philippines to spend P3-billion on store innovation initiatives next year
- They recently launched their NXTGEN flagship store which features self-ordering kiosks
- McDo PH targets to have 10% of their store base be transformed to NXTGEN by 2019
The master franchise holder of the famous American fast food restaurant brand McDonald’s in the country is looking at spending P3-billion on creating and converting branches to featuring self-ordering kiosks next year.
GMA News disclosed the fast food chain launched its NXTGEN flagship store in McKinley West, Taguig City on Wednesday.
The restaurant features self-ordering kiosks, allowing customers to order and pay for their meals using Mastercard and Visa card payments by tapping a screen.
McDonald’s Philippines executive vice president and managing director Margot Torres said they are expecting their capital investment to rise from P2-billion this year to P3-billion next year to finance the construction and conversion of their restaurants into NXTGEN stores and in their plan to expand their business.
Torres said they are on target to open 15 NXTGEN stores by the end of 2018, 10 percent of their store base will be NXTGEN by 2019 and 70 percent by 2021.
Tech Patrol shared that self-ordering kiosks can help minimize traffic in restaurant counters. The blog cited as Japan as an example where most of the Ramen Shops are operated with the technology — people can easily place and pay their order.
Here’s a YouTube video by McDo Philippines: