MANILA, Philippines – The country’s popular website for buy and sell, Sulit.com.ph, has just recently announced that they’re changing their brand and will now be known as OLX Philippines.
In an announcement posted by Sulit founder, RJ David, on their website, he says, “We can now officially confirm that we are changing our brand name to OLX Philippines and our new home URL is OLX.ph.”
OLX is a top player in the online classified industry and is currently present in over 100 countries in 40 languages. It is owned by South Africa-based multinational company Naspers, who has also closed an investment deal with Sulit.com.ph in August 2009.
As the local arm of the global brand, David states that this brand change represents their commitment to change how Filipinos perceive online selling. He states, “On OLX.ph, you don’t have to be a merchant or an entrepreneur to be able to sell because OLX.ph is for everyone. OLX.ph is the place where selling is free, fast, and easy.”
It is clear that the site will now be focusing more on the C2C market, even encouraging their users to rummage through their old stuff and sell whatever is in good condition on OLX.ph.
The switch officially occurred on March 19 and the site is now displaying their new brand logo and colors.
David asserts that despite carrying a global brand, the company will still be managed by him and Sulit co-founder and wife, Arianne David, along with the same local team that has been serving their users since Sulit’s launch in 2006.
The team also released a new TVC accompanied by their new tagline “YESSS YAMAN!” It shows two women taking photos of items that eventually turn into money bills, further emphasizing the company’s mission of helping Filipinos convert their “trash” into cash.
Watch full TVC here: