A company in Loughborough, United Kingdom, named Shreddies Ltd., is now offering men and women underwear that could filter the stink of passing gas, using the same science that goes into chemical warfare suits.
The underwear can cover up to 200 times the unwholesome stink of the average flatulence emission. Its layers have a specially-designed cloth with activated carbon placed at the back panel of the underwear. Called ‘Zorflex’, it has a microporous structure giving it a very large surface area.
“Americans are making up the majority of our sales at the moment,” said Ianthe Betts-Clarke, Shreddies’ spokeswoman. She also noted that when word of the odor-neutralizing underwear spread on the Internet, their sales soared an estimated 400 percent over-all. “It’s a product for everybody, because everyone farts,” she explained.
The product is called Flat-D Flatulence Deodorizer. Its price for men’s boxer briefs range between $39 and $45, while women panties range between $31 to $34. Quite pricey, but sales is proving there is a demand, and that people are willing to pay the price for its ‘confidence enhancing’ potential.
The company motto says, you can now ‘fart with confidence’.